In these trying times a well produced "reason to smile" is appreciated. Oreo's version is much smaller, but it shows the cookie company's commitment to riding out a truly epic PR stunt.Ī video (filled with actor portrayals and one real astronomer) shows off the vault, which is located on permafrost at the coordinates 78☀8'58.1"N, 16☀1'59.7"E, not far from the Svalbard Global Seed Vault.įunny! Around 4:00 - is that David Duchovny? The vault design is inspired by the famous seed vault in the Arctic that's meant to preserve the world's botanical legacy against natural or human-caused disasters. road from the Svaldbard Global Seed Vault and built its own Global Oreo Vault.
To bring this activation to life, they had to work against actual space and time. The company has built a concrete doomsday vault in Norway to house its cookies. Oreo built a doomsday vault in Norway to preserve its cookies for generations to come Tom Maxwell Asteroid 2018 VP1, dubbed the 'Election Day Asteroid' because it's scheduled to graze Earth on. AugAlerted by a concerned fan on Twitter, OREO was on a mission to save the OREO cookie from the impact of Asteroid 2018 VP1 by building the OREO Global Vault in the permafrost region-Svalbard, Norway. It has a real but exceedingly slim (0.41%) possibility of entering our planet's atmosphere, at which point it would harmlessly disintegrate. Oreo builds doomsday vault Oreo has built a vault to protect its cookies and recipes in the event of a major catastrophe. Profile | register | preferences | faq | searchĪsteroid 2018 VP1 is scheduled to graze Earth on Nov. It has a real but exceedingly slim (0.41) possibility of entering our planet’s atmosphere, at which point it would harmlessly disintegrate. You can find it in the coordinates 78° 08 58.1 N, 16° 01 59.7 E. 24 Oct 20 FmH ‘Asteroid 2018 VP1 is scheduled to graze Earth on Nov. The vault holds the Oreo recipe and a large stockpile of cookies, as per Food and Wine. The vault is located near the Svalbard Global Seed Vault in Norway where plant seeds have been protected. The OREO Doomsday Vault Post Production Company, The Makers Lab, Miami Music/Sound Company, Heard City, New York Founder & Chief Creative Officer, Joaquin.
While there was almost no chance that the asteroid would make contact (0.41% chance to be exact), a single tweet would change the trajectory of OREO forever. A concerned citizen, after hearing of the potential asteroid strike, tweeted “Who will save the OREOs?” It was then that OREO’s partner agencies, The Community and 360i, a dentsu agency, decided to act and protect the future inhabitants of Earth from a world without OREO goodness with the only logical conclusion: an OREO Doomsday Vault accompanied by a massive social campaign to comfort the world faced with (an almost non-existent) impending threat. This cross-agency, integrated campaign jumps on a worldly event by playfully creating social buzz and taking swift and measured action to protect OREO cookies at any length, all while inviting fans and other brands to get on the fun.Asteroid-proof Global Oreo Vault - collectSPACE: Messages The Oreo doomsday vault is really real, as the company says. During an already catastrophic year, NASA reported that an asteroid (officially Asteroid 2018VP1) traveling through space was heading towards the Earth’s general direction.
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